Water purifier -small brand- and -bmore- rational consumpti

2020-06-25 07:22 来源:未知

   current water purifier market is excellent, year after growth of more than 40% of water pollution in potentially more serious objective demand, as a terminal water purifier to solve water pollution effective, low cost of this ways are increasingly accepted by consumers. The current water purifier market is excellent, year after growth of more than 40% of water pollution in potentially more serious objective demand, as a terminal water purifier to solve water pollution effective, low-cost in this way also more and more accepted by consumers.

   in the fast-growing market volume environments, the number of upstream industry chain are expansion. The number of dealers increasing the number of water purification plants, new entrants to the industry, we will not let you and I, respectively, to carry out large-scale investment promotion and promotion of the ground.

   On the one hand, the large number of information campaigns to promote the understanding of water purifier in everyones ideas, on the other hand, few really have the brand strength of the manufacturers, brands and more. No-name disrupt the market mislead consumers frequent. As the world Eaux Germany Andean water purifier pointed out that the water purifier brand dealers in the selection process, the need to know more about the brands multi-angle information to enable long-term development.

   In addition, according to consumer trends in recent years, consumption of more than 2500 water purifier continues to grow, indicating that consumers are rational consumption, not alone pursuit of low prices, more consideration is the product of usefulness.

  

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water purifier "small brand" and "brand more" rational consumption gradually rising (picture from the Internet)

   is currently active in Chinas domestic water purifier brand can be roughly divided into several types, foreign Eaux, foreign integrated enterprise, domestic appliance brands, domestic cross-industry enterprises, domestic wholesale business.

  

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water purifier "small brand" and "brand more" rational consumption gradually rising (picture from the Internet)

   focus on foreign water companies in the field of water treatment, general grasp core technology strength, in promoting globalization, with the technical assistance output, quickly occupy the high ground of the local market, such as Germany, the Department of Ellis water purifiers, water purification technology world core units.

   comprehensive foreign companies such as 3M, Philips. With the advantages of this type of company is brand awarenessTo promote their products. The disadvantage is generally short product lines, it is difficult to meet the needs of most customers. Product price is not high, an insufficient amount of the subsequent growth of the dealer.

   domestic appliance brand, similar to the United States, Patio. With the popularity of home appliances dealer network and channels, can promote their products faster. But the quality basin in general, the lack of core technology or materials, quality stability is not strong, leakage, low salt rejection time frequently.

   domestic wholesale business, mainly short-term interests. Poor product quality, high-risk users, low purchase cost, high maintenance costs, one-shot deal. This group of small workshop the company is the largest number, but also the negative impact of large enterprises of the industry.

   dealers to join in the process of selecting a suitable own characteristics of enterprises. For now, the water purifier in the home context, if we can join the international brands, there are still possibilities. Less water purifier brand, multi-brand, not a time for short-term interests, the wrong brand.

   consumers choose water purifier, not in order to buy cheaper product prices very low, so there is no filtering effect, and have actually cause secondary pollution, including organic pollution and heavy metal pollution, more harm than good.

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