Three major trends in the water industry
Many people will feel that in the absence of a detailed understanding of water purifier before, no trend, the trend is not strong, the market is not strong, not demand. For these I can only say that is not the case, water purifier now our mainland market is actually new, but the country is now more and more serious water pollution, the more people pay attention to drinking water, and now the water purifier like mobile phones , is the last novel to be necessary, compared to the water purifier is more important than ever in the air-conditioning washing machine, unsafe drinking water directly affects our health.
water purifier three major trends:
(Photos from the network, intrusion deleted)
Trend: water purifier younger consumer groups
with the development of the Internet, more and more young consumers have changed their passive position, start a conversation directly with the company, and began to influence the direction of the water purifier market. How effective from the young consumers, understand their real needs has become a major issue companies have to think about.
trends: the rise of a wave of water purifier personalized rise
80 consumer groups led to the wave of personalized products, "customized" the word has become increasingly sought after by consumers and favorite, in terms of water purification, from size to color to the product material and even personality patterns, user grasp the absolute control over their own water purifier. So for manufacturers, in addition to product features require secure, but also in the design to meet consumer demand for personalized.
three trends: the high-end water purifier market component emphasis
With the acceleration of economic development, the growing middle class, mainstream consumers spending power is gradually increased, which is also in development of high-end product market basis. Compared to the main low-cost and cost-effective products, they are more willing to really meet their needs better products to pay. In fact, the concept of a new consumer market has been quietly popular in the current water purification industry, that is at the same time meet the middle-income consumers, but the pursuit of fashion psychology of the market and consistent with their purchasing power.
water purification industry continues to develop, market competition is becoming more intense water purifiers, water purification agents as not only from a large number of water purification agents to the fore, but also create their own marketing so that customer acceptance you, the only way, water purification agents to expand the market faster.
(Source: HC, invasion deleted)
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