The main bottlenecks to service lags water purifi market
behind the market boom, all the chaos of the water purifier market can not be ignored. Last week, the China Household Electrical Appliances Association, State Information Center, Information Resources Development Department guidance, the National Grid sponsored the "2016 China water industry Summit", the participating vendors and experts believe that there is no uniform industry standard specifications and prices, resulting in the uneven quality of the water purifier, the status of fish.
"as high as 40% to 50% of industry profits continue to attract incoming pie. According to incomplete statistics, Chinas water purifier brand has reached 5600." Chen Gang, deputy secretary general of China Household Electrical Appliances Association expressed. In addition, after-sales service is one of the major bottlenecks lagging market development of water purifier, some companies simply sell products regardless of service, consumers can not guarantee safety of drinking water, leading to water industrys credibility damaged.
for a variety of adverse phenomenon in the industry, China Household Electrical Appliances Association, jointly issued by the national grid water industry White Paper "Chinese consumers to buy water purifiers Guide" white paper for different types of water purifiers on the market features of the sort, and made specific recommendations based on product type and quality of family structure. Suning Appliance Marketing Management headquarters Kitchen Division Deputy General Manager Wang Dong said that the white paper will be issued 10,000 copies in 100 stores in Beijing, Shanghai, Chengdu, Xian, Guangzhou and other major cities, consumers can go to the store to receive a free .
water purification industry will usher in a market reshuffle
The PRC monitoring data show that by 2015, the Chinese water market to above 64 % rate of rapid expansion, in 2015 the market size of 2.28 billion yuan. 2016 January to October, total sales of 23.1 billion yuan water purification equipment, an increase of 20% annual market size in 2016 is expected to 285 yuan, an increase of 24%. Chen Gang, said the data show that although water purification equipment performance is still eye-catching, but the growth rate has narrowed; the bright side, after the initial reshuffle, the market concentration was further strengthened. He believes that in the next few years, the water industry will usher in a large market reshuffle.
"As of October, the electricity supplier sales accounted for 38% of the overall market, but there is still electricity supplier price for quantity, rectify market order to be." Shi Ting, general manager of the PRC, electric kitchen, "from the user evaluation to see water purification equipment,User comments purchased mainly to positive, while negative evaluation, users complain about most is installation services, logistics, customer service, etc., companies can improve their services from these areas. "
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