The first half of 2019 and the status otwater purificion ind
the first half of 2019 under a water purifier market online and offline differentiation significantly, foreign market offline eye-catching performance in the domestic online market share continues to increase; online market continues to grow rapidly, the market began to shrink down the line; online price segments the low-end, the price of 3500 yuan to move closer to the line segment.
(Source network, intrusion deleted)
market foreign investment under the
line of eye-catching performance, online market domestic share continues to increase
net water heater industry in first half 2019 sales of 13.83 billion yuan, an increase of 1.3%. Online market which achieved sales of 3.6 billion yuan, an increase of 22.5%, accounting for 25.92%; market achieved sales of 10.29 billion yuan at the line, down 4.6 percent year on year, accounting for 74.08%.
2019 first-half sales of 5.024 million units, an increase of 8.6%. In which the online market to achieve sales of 2.316 million units, up 27.0%, accounting for 46.10%; market achieved sales of 2.708 million under the line units, down 3.3% year on year, accounting for 53.90%.
new entrants to the first half of 2019 China water purifier market line compared with the first half of 2018 industry 20 brands, 20 brands out of business, water purifier line the number of brands in the market as a whole remain unchanged, a total of 105. From the point of view of sales, domestic enterprises occupy most of the market share, accounting for 65.5%, down 3.5 percentage points year on year; foreign-funded enterprises accounted for 34.5%, an increase of 3.5 percentage points. In the first half
2019, online market is still in a rapid increase in the number of brands sold. The first half of 2019 the number of brands entering the industry is 89, the number of industry brands to exit 43, the first half of 2019 the number of online brand market totaled 251.
from the point of view of sales, domestic enterprises occupy most of the market share, accounting for 71.3%, an increase of 1.0 percentage points; foreign-funded enterprises accounted for 28.7%, down 1.0 percentage points.
channel sink to pull the market lower line is not yet clear
20In the first half of 19, under water purifier market online and offline differentiation significantly, online market continues to grow rapidly, the market began to shrink down the line. The first half of 2019, a secondary market has become the main shrinking markets and tertiary markets and rural markets went down, said lower channel line at the market pull effect is not obvious.
from the market the brand at all levels of concentration situation, the head of brand concentration with the sinking channels gradually reduced, second and third tier gradually increase the share of enterprises camp.
the first half of 2019, the primary market TOP4 brand concentration was 78.7%, the proportion reduced to 72.8% in the rural market.
line to the low-end price segment, prices move closer to the line
the first half of 2019 to 3500 yuan paragraph, market online, the net water is the basic price of a normal distribution. 3500-3999 price segment the highest market share, reaching 33.4%; followed by the 4500-4999 period, accounting for 14.2%.
showing the market under different line conditions and the market line. The first half of 2019 water purifier online market prices mainly concentrated in the low-end part of the 3,999 yuan accounted for 91.4%, of which 1500-1999 price segment accounted for the largest, reaching 25.9%; more than 5500 yuan price end are accounted for less than 1.0%.
(Source: Prospective net, invasion deleted)
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